Today, we have special guest, Avery Laval, author of the Sin City Tycoon’s Series, which led off with A TYCOON’S JEWEL (2017). The next installment of the series is coming in February 2018, the drool-worthy A TYCOON’S RUSH. And we here at the Tall Poppy Writers Blog are lucky enough to get the first glimpse at the cover. Here it is!

Do you have the self-control to stop staring at this cover? I, personally, do not.

Cover Reveal! A TYCOON’S RUSH coming February 2018

Avery is here to talk to me about the series, about writing romance, and more. Read on for the interview. -Katie Pryal

So, Avery, tell us about yourself.

One thing a lot of people don’t know about me is that I was born in international waters. When my mother was very pregnant, she and her then husband (not my father, a story for another day) were invited to attend the Monaco Grand Prix by some important personage or another, and my mother was petrified at the idea of flying because she though the thrust of takeoff would cause labor. So she prevailed upon her husband to travel by boat, only to eat a suspicious plate of clams mid-sail and go into labor with me anyway.

When we got home there was a lot of confusion about where, if anywhere, I could claim citizenship. It turns out that it came down to the where the ship I was born on was registered. I’m proud to be Norwegian as a result of that happy accident.

None of that is true, is it?

No. I’m the pseudonym of a midlist fiction author who has very little overlap in voice between her genres. I was born about five months ago, when I sprung, fully formed, from my publisher’s brain like Athena.

So what do you, “Avery,” write, exactly?

I write love stories in the grand old tradition of romance with a good dose of vaseline on the lens. My characters are gorgeous and well-intentioned and often rich. They are from widely disparate walks of life but always turn into titans of industry when given enough time. My male protagonists are grounded in honor and tend to strive, because I find that sexy. My corresponding heroines come in all shapes and sizes with all kinds of backstories, but by the time the book ends, you can be assured they will be feeling amazing and wearing some kind of fabulous dress.

In that case, I’d like to be in one of your novels.

Me too. I’d like to be Natalie from the upcoming A TYCOON’S RUSH who looks good in puffy jackets and is invulnerable to jet lag, or Jenna from my first book (A TYCOON’S JEWEL, available right now for only 99 cents to celebrate this cover reveal!) who has survived grief with grace and dignity, or like Marissa whose sheltered upbringing doesn’t stop her from extending great compassion and acceptance to those who choose a very different path from her own. I like my heroines a lot. They are all terrible at relationships, though, lucky for me.

You’re talking about a whole series here.

You bet I am. The next book in the series, A TYCOON’S RUSH, is coming soon—thanks Tall Poppies for the cover reveal! Writing romance is how I find sanctuary. And I have needed a lot of sanctuary lately. I hope they do half the good for my readers as they’ve done for me—I will count that a great success.

Avery Laval writes romantic fiction. Her SIN CITY TYCOONS series launched fall of 2017 with A Tycoon’s Jewel, and continues in the spring of 2018 with the second and third installments of the series—A Tycoon’s Rush and A Tycoon’s Secret. Nina Lane, New York Times and USA Today bestselling author of the Spiral of Bliss Series, says this about Avery’s books: “An Avery Laval romance is like a ripe cherry drenched in chocolate—delicious, sexy, and utterly addictive!”

Avery lives in the midwest and teaches creative writing when she’s not writing novels. She loves reading big stories and hanging out with small groups of friends. Visit her website,, and subscribe to Avery’s TinyLetter to receive author updates:

Pick up a copy of A TYCOON’S JEWEL for only 99 cents to celebrate this cover reveal.